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Sardines, Though Small, Make a Big Difference in Fighting Hunger

November 30, 2010

CANstruction is an international project that combines canned food and creativity to help fight hunger in communities nation- and world-wide. At each CANstruction event, businesses and organizations go head-to-head creating themed sculptures out of canned food. The sculptures are on display for several weeks, prizes are awarded, and the food is donated to local hunger organizations at the end of each event.

As you can imagine, this event is a great way for a canned seafood company to get involved with an important cause. So we at Crown Prince couldn’t have been happier when we were approached by New York-based Dattner Architects and asked to donate 1500 cans of our Sardines in Tomato Sauce for their entry, pictured here:


"Paint the Town Fed!" by Dattner Architects

"Paint the Town Fed!" by Dattner Architects

They titled their sculpture “Paint the Town Fed!” It was on display from November 11-22 at the World Financial Center Winter Garden in New York City. All of the food was donated to City Harvest, and visitors to the exhibit were encouraged to donate canned goods as well.

Doesn’t it look great? What’s more, “Paint the Town Fed!” won the judges’ award for “Best Meal.” Congrats to the Dattner Architects creative team for all of their efforts!

Here are a few more photos from different angles:

Paint the Town Fed1

Paint the Town Fed2

Paint the Town Fed3

Want to Get Involved?

Crown Prince Seafood was glad to help CANstruction feed hungry families in the New York area. Want to see how you can help out in your community? Click the map below to see if there are upcoming CANstruction events near you.

CANstruction participating cities

Or find a food bank where you can donate or volunteer directly:


UPDATE: We just received the following email from Dattner Architects, including the total donations from their sculpture and a few fun links to news coverage of the event.

They also included a picture of their creative team (who did a great job!):

Dattner Architects CANstruction creative team

Here’s the email:

We would like to express our utmost appreciation for your generous support of our competition entry Paint The Town Fed! for CANstruction 2010.  Your personal commitment meant so much to us, but even more to City Harvest and the New Yorkers receiving the food.

Here are some notable achievements from this year’s entry;
Awarded ‘Best Meal’ Prize by CANstruction Judges
4,444 Cans Donated to City Harvest
2,300 Hungry New Yorkers fed

Please see attached the links below for even more media associated with our CANstruction:
You Tube Video of the Dattner Team CANstruction BUILD

Thank you again, and best wishes this holiday season!
Dattner Architects CANstruction 2010 Team

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