Crown Prince Seafood Joins NFI Crab Council
Crown Prince is pleased to announce that we have become the newest member of the National Fisheries Institute’s Crab Council. Since 1948, our California-based company has offered a diverse product line of canned seafood products at conventional, chain, natural, and big box retail outlets across the country.
Sourced from Thailand and Indonesia, Crown Prince’s crab meat selection is responsibly sourced from trusted in-country partners. With a supply chain emphasizing corporate responsibility, Crown Prince offers a variety of quality crab meat grades across our brand lines Crown Prince, Ocean Prince, and Crown Prince Natural.
“In 2010, Crown Prince established an internal sustainability team tasked with innovating responsible company practices,” Crown Prince CFO Christopher Bruno said. “In joining the Crab Council, Crown Prince furthers its institutional commitment to fisheries management.”
Crown Prince joins the Crab Council as its 30th member. The Crab Council is an industry-led sustainability effort whose membership includes U.S. and international crab companies. The Crab Council receives its funding for fishery improvement projects in Southeast Asia from member assessments on every pound of blue swimming crab imported as well as through contributions from member companies associated with the crab industry like Crown Prince.
The addition of Crown Prince coincides with an expansion of Crab Council activities. The council seeks to bolster existing FIPs (Fishery Improvement Projects) and ventures into India, using matched support from American blue crab importers for the successful funding and execution of these endeavors.
The NFI Crab Council was founded in 2009 and funds blue swimming crab sustainability projects through contributions from participating companies and has received grants from the World Bank, the Walton Family Foundation and the Gordon and Betty Moore Foundation.