Skip to content

Why Is Crown Prince Called Crown Prince?

August 5, 2011

Crown Prince Seafood dates back to 1948, but did you know that from 1948-1985 we went by another name? In fact, the roots of this company not only had another name, but sold something far different from seafood: orange juice!

From Orange Juice to Sardines

When Case Hoffman (our current president’s grandfather) teamed up with two friends to start an orange juice company, they called it “Cold Gold” and met with considerable success.

During that time, the factory’s accountant was a man from Norway. He had a friend back home, Bjarne Ogne, who was a fisherman and wanted to sell his sardines in the United States.

The Cold Gold men agreed, but not long later decided to sell the orange juice business, leaving an excess inventory of quality canned sardines with nowhere to go.

Case Hoffman didn’t want the fish to go to waste simply because the business had changed. So he started a company of his own—Norwegian Fish Importers—and began a one-man operation, making deliveries in the family station wagon until the business began to grow.

Comparison of 3 Crown Prince product labels, two historic and one modern

Crown Prince Seafood labels through the years

From “Norwegian Fish Importers” to “Crown Prince”

The staple product of the Norwegian Fish Importers line was called the Crown Prince canned sardine. The name came directly from Norway, where every type of sardine had a different name: Crown Prince, Three Star, etc.

Crown Prince was by far the most popular item among Case’s customers, so when, by 1985, the company had branched out to provide seafood from countries beyond Norway, “Crown Prince” was a good way to reflect that change while giving a nod to the company’s origins nearly 40 years prior.

Crown Prince Sardines through the years: from Norway to Scotland, Crown Prince only sources the highest quality sardines, which are available in a variety of sauces and oils.

If you like what you’re reading on the Crown Prince Seafood blog, please come back often. You can also subscribe to our RSS feed, follow us on Facebook or Twitter, or contact us directly. We look forward to hearing from you.

 

Advertisements
No comments yet

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: