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Canstruction Helps Fight Hunger Creatively – Now in NYC!

November 12, 2011

This month, businesses and organizations in New York City are coming together to fight hunger through teamwork and artwork combined.

Canstruction NYC is on display November 11-21, and we’re proud that our products will again be part of the effort. (We’ve previously participated in Canstruction NYC 2010 and Canstruction Orange County 2011.)

What is Canstruction?

Canstruction invites businesses, schools and organizations to create larger-than-life ‘sculptures’ using only canned goods. From the clever to the astounding, these sculptures are used to raise awareness about hunger in each local community where events take place.

Afterward, the food is donated to local food banks, where it makes a huge impact. In 2010 alone, Canstruction participants raised over 2 million pounds of food, enough for 1.5 million meals.

QR-CAN: Link to Fight Hunger

This year, architectural firm Gruzen Samton – IBI Group is using Crown Prince Natural’s Albacore Tuna as part of their entry entitled “QR-CAN: Link to Fight Hunger”:

“QR-CAN: Link to Fight Hunger” by Gruzen Samton – IBI Group at Canstruction NYC 2011

The sculpture is a larger-than-life QR code, which Smartphone users can scan on their phones. When scanned, the code will link users to Canstruction’s website where they can learn more or make a donation.

Want to Participate?

If you’re in the NYC area, check out Canstruction NYC at the World Financial Center’s Winter Garden (220 Vesey St.) from 10 a.m. to 6 p.m. November 11-21. Visitors are invited to bring canned foods to donate to City Harvest, the event’s partnering food bank.

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